Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 13, Problem 3DCS
Summary Introduction
To discuss: The four things, which can be done for winning back the loyalty of past customers.
Introduction:
Many times changes takes place in the economy, and when the economy slows down, the marketers try to offer the products that are less expensive and are more tailored to consumers with the modest incomes.
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Students have asked these similar questions
As would-be entrepreneur, you are tasked to write down at least 3 career opportunities which attract you most. Indicate what competencies you need to enhance in order to become successful in these opportunities. Explain your answer.
The following are the fundamental questions to consider when starting a business EXCEPT:
Do you have a viable concept?
Is the reason you want to start a business consistent with your character and
concept?
Do you know how to run a business?
Do you have what it takes?
3
REFLECTION:
If you're thinking about starting a business, most likely you have dreamed of one that
involves your interests. But, what does the market need or want? Do you know who
is buying what and how much, or how, where and why they are buying those goods
or services already? Determining the marketability of your start-up business is
typically done in the context of creating a business plan and performing an analysis
of your competition. It requires research into areas of marketability,
Chapter 13 Solutions
Understanding Business
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
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- You plan to open a new business. Before you can approach a potential investor, you will need a strong plan. Describe the purpose and components of a business model and write a one-paragraph business model description for a business of your choice.arrow_forwardIn managing a small business, what will you do to appease acomplaining customer?arrow_forwardSuppose that you’ve been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store’s lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials.arrow_forward
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