Business in Action
Business in Action
9th Edition
ISBN: 9780135198100
Author: BOVEE
Publisher: PEARSON CO
bartleby

Concept explainers

Question
Book Icon
Chapter 13, Problem 3CTQ
Summary Introduction

Case summary:

S set his mind to innovate a new model of vegetable peeler design which is more user-friendly than the traditional one and the design was made by the Company S. The product is an overall user for kitchen activities and names as OXO because of its symmetry. Even though the vegetable peeler is a simple product but the function to perform with that is not simple. The Company uses soft material for the handle with a material called Santoprene. The product demand gets very high because of its design. The design introduced by OXO is very comfortable to use for everyone and it works better than the traditional one. The OXO and Company S designed the product on the basis of clear cut insight of product generated by interviewing thousands of consumers and hundreds of homes. Most of the stores are selling OXO it is easily identifiable due to the bold and clear black, white and repackaging for the good grips line is almost as iconic as the products themselves.

Since the product was high compared to other similar products because of more components and materials than the traditional one. However, F was confident that the people would pay more for tools that work better and more efficiently and the Company adopted the value-based pricing strategy and it’s become a successful one. The product mix is developed to 1000 kinds of products from 15. Now it has all kinds of products needed for a kitchen. The brand extension also takes place with OXO steels, OXO strives, OXO On and OXO Tot. the partnership still continuing in a great manner and still Company S searching for new designs to meet with tasks of everyday life.

To discuss: The best user-friendly design among OXO and bent-metal style.

Blurred answer
Knowledge Booster
Background pattern image
Operations Management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Text book image
Operations Management
Operations Management
ISBN:9781259667473
Author:William J Stevenson
Publisher:McGraw-Hill Education
Text book image
Operations and Supply Chain Management (Mcgraw-hi...
Operations Management
ISBN:9781259666100
Author:F. Robert Jacobs, Richard B Chase
Publisher:McGraw-Hill Education
Text book image
Business in Action
Operations Management
ISBN:9780135198100
Author:BOVEE
Publisher:PEARSON CO
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Text book image
Production and Operations Analysis, Seventh Editi...
Operations Management
ISBN:9781478623069
Author:Steven Nahmias, Tava Lennon Olsen
Publisher:Waveland Press, Inc.