Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
6th Edition
ISBN: 9781337386920
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
Question
Book Icon
Chapter 12.5H, Problem 3CC
Summary Introduction

To determine: The meaning of brand equity, the four major factors that contribute toward brand equity and the issues that should be considered while choosing a brand name.

Introduction: The brand equity alludes to the extra value that a buyer connects with the brand that is one of a kind from the various brands accessible in the market. Brand equity implies the consciousness, observation, faithfulness of a customer towards the brand.

Blurred answer
Students have asked these similar questions
describe the four major factors that contribute toward brand equity. What issues must be considered while choosing a brand name?
Discuss the importance of brand, and why it is important for both customers and business firm?
Discuss the various Brand development choices of a company.