Crafting and Executing Strategy
22nd Edition
ISBN: 9781260157475
Author: Thompson
Publisher: MCG
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Chapter 1, Problem 1ALE
Based on your experiences and/or knowledge of Apple’s current products and services, does Apple’s strategy (as described in Illustration Capsule 1.1) seem to set it apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Apple’s strategy that can lead to sustainable competitive advantage?
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Discuss the four strategies/ alternatives under the Ansoff's Strategic Opportunity Matrix (market penetration, market developement, product development, and diversification) which matches products (new or existing) to markets (new or existing) and provide real life examples to support your answers.
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As a marketing student, please address the following questions:
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(4) What strategy (in the Ansoff's Strategic…
Read the case study and answer the question given below
Marketing at Kotmale Dairy Company
Kotmale is a Sri Lankan Company specializes in milk processing and dairy products and it started operations in 2006 by establishing its factory complex in Ampara region. The visionary entrepreneur Mr. Kumarage has identified the necessity of building a local milk powder brand by studying the dominance of multinational corporations in the industry. He identified that customers are highly loyal to these multinational brands which are promoted through rigorous marketing communications. However, Kotmale was able to successfully launch milk powder, liquid milk, yoghurt, butter, and ice cream under the Kotmale brand name irrespective of the intense competition. Moreover, the company is planning to develop a series of new products to strengthen its future competitiveness. In the meantime, Mr. Kumarage has an ambitious plan to develop the dairy cattle farming by empowering the local farmers to establish…
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- If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company's customer value proposition? Analyze a company (real) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?arrow_forwardDiscuss the following for Volkswagen Group: What are the firm’s existing strategies and objectives? Who are the firm’s competitors, and what are their strategies?arrow_forwardHow do Nike's products compare to New Balance in term of choices, quality and price?arrow_forward
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- Describe the importance of an external assessment in formulating business strategies. What are the most important factors affecting industry attractiveness? Conduct the Porter’s Five-Forces Model to evaluate competitiveness of the electronic companies. Each group may choose one company listed below for the purpose of the discussion. Apple Inc Samsung Electronics Huawei Dell Technologies Hitachi Sony Panasonic Intel LG Electronics Microsoftarrow_forwardDisruption is a concept of innovation and disruptive innovations have been changing the landscape of modern economies. You need to: 1. Explain Disruptive Innovation. 2. Choose an industry of Pakistan and identify disruptive innovative brands of Pakistan 3. Choose another developed country and identify the disruptive innovative brands in the same industry you selected in this country 4. Compare the disruptive innovative brands of the both countries. You need to compare the past performance, future growth prospects, and financial situation of the brands.arrow_forwardCompanies pursuing a blue-ocean strategy attempt to find uncontested market spaces. Apple is described in the chapter as an example of a company pursuing and succeeding with such a strategy. Describe another example of a company that is successfully pursuing a blue ocean strategy?arrow_forward
- “Winning in the marketplace is, in most cases, a result if the actions an organisation takes to seekand secure a sustainable competitive advantage” (Louw & Venter, 2019:249). Analyse thebusiness level strategy employed by Sportify.arrow_forward4. What other segmentation, targeting and positioning strategies could Volvo implement, particularly in terms of ensuring future growth and competitiveness?arrow_forward1. What kind of Role Marketing plays for ROBI( telecommunication company in Bangladesh) in Companywide Strategic Planning? How ROBI manage their Marketing efforts in current COVID situation? 2. What is necessary for Square Pharmaceutical (in Bangladesh) to Measure and Manage return on Marketing Investment? Provide examples of Square's Marketing Investment?arrow_forward
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