While working as a marketing manager, John made a prediction that sales would increase by roughly the same amount every year from 2014 to 2018 if the company's marketing expenditure stayed unchanged. In 2021, he decided to use historical data from the past years' sales figures to test the prediction he made in 2014. Question 1 options: a. No, sales increased by more than the amount predicted. b. No, sales decreased. c. Yes, the prediction was on target. d. No, sales increased by an amount less than predicted.
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- MovieFlix - Advertising and Subscriptions Year 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Advertising Expenditure $ 000 51 58 62 65 68 75 77 78 78 84 85 76 Membership Subscriptions (1) Plot the scattergraph for the data. 62 68 66 66 欲 72 73 72 78 73 75 67 76 (ii) Use the data, to develop a regression equation relating advertisi. expenditure to membership. (iii) Estimate the membership if $40 000 is spent on advertising. (iv) How much must be spent on advertising to obtain a membership of 80 (000)? (v) What is the nature of the relationship between advertising expenditure and membership? (vi) Forecast 2024 membership using an alternative method, clearly explaining the limitations of your selected method. (vii) What are the limitations of the method used in (iii)?Year Season Sales 2018 Winter 40 2018 Spring 29 2018 Summer 31 2018 Fall 40 2019 Winter 102 2019 Spring 87 2019 Summer 96 2019 Fall 132 2020 Winter 105 2020 Spring 93 2020 Summer 105 2020 Fall 117 2021 Winter 141 2021 Spring 39 2021 Summer 114 2021 Fall 123 What is the slope of the trend equation obtained by linear regression? Round to two decimal digits. What is the intercept of the trend equation obtained by linear regression? Round to two decimal digits. What is the seasonal index for Spring? Round to two decimal digits. The quarter number for Winter of 2018 is 1. What is the quarter number for Spring of 2025? What is the trend based forecast for Spring of 2025. Round to a whole number. What is the seasonally adjusted trend based forecast for Spring of 2025? Please do not use excel to find the slope and intercept, thank you so much!MovieFlix - Advertising and Subscriptions Year Advertising Expenditure $ 000 Membership Subscriptions 2013 51 62 2014 58 68 2015 62 66 2016 65 66 2017 68 67 2018 76 72 2019 77 73 2020 78 72 2021 78 78 2022 84 73 2023 85 76 (i) Plot the scattergraph for the data. (ii) Use the data, to develop a regression equation relating advertising expenditure to membership. (iii) Estimate the membership if $40 000 is spent on advertising. (iv) How much must be spent on advertising to obtain a membership of 80 (000)? (iv) What is the nature of the relationship between advertising expenditure and membership? (v) Forecast 2024 membership using an alternative method, clearly explaining…
- 1) Choose the best answer The post-earnings drift is inconsistent withI The weak form efficient market hypothesisII The semi-strong form efficient market hypothesisIII The strong form efficient market hypothesis a) I, II, and III b) I and II c) None of I, II, and III d) INetflix decided to distribute the show "Orange is the New Black". This decision was because the show 'Weeds', performed very well on Netflix in terms of viewership and engagement. Both shows have the same writers/creative teams. Data shows that viewers enjoy shows by the same writers/creative teams. This is an example of Netflix relying upon which type of data analytics Question 4 options: a) Descriptive b) Diagnostic c) Predictive d) PrescriptiveHow does the accuracy of prediction markets compare to public opinion polls? Prediction markets' accuracy varies widely, They both are equally accurate. Prediction markets provide less accurate forecasts Prediction markets provide more accurate forecasts.
- YEAR ADVERTISING EXPENDITURE ($000) MEMBERSHIP SUBCRIPTIONS 2013 51 62 2014 58 68 2015 62 66 2016 65 66 2017 68 67 2018 76 72 2019 77 73 2020 78 72 2021 78 78 2022 84 73 2023 85 76 i) Plot the scattergraph for the data. (ii) Use the data, to develop a regression equation relating advertising expenditure to membership. (iii) Estimate the membership if $40 000 is spent on advertising. (iv) How much must be spent on advertising to obtain a membership of 80 (000)? (iv) What is the nature of the relationship between advertising expenditure and membership? (v) Forecast 2024 membership using an alternative method, clearly explaining the limitations of your selected method. (vi) What are the limitations of the method used in (i)?An electronic appliance manufacturer wants to know if there is a relationship between percentage change in deposable personal income which is reported quarterly by the government, and the percentage change in appliances sold by the manufacturer following same years of quarterly data. Brenda Chee and Clarence Paulus lead an analyst team has obtained data for the past 10 quarters. Table 3 Quarter Percent change in income Percent Change in appliance sold Quarter Percent change in income Percent Change in appliance sold 1 -2.3 -2.5 6 -1.0 1.0 2 -1.5 -1.0 7 0.7 1.4 3 2.8 7.4 8 5.2 3.4 4 0.5 2.6 9 -2.5 -0.5 5 4.6 8.5 10 1.7 1.8 1) What forecasting model should be used for this data.Why? 2) Develop the forecasting model that you have proposed in(a). 3) Compute the relationship for these data. In your opinion, is the relationship between independent variable strong enough to base a predictive the…Based on the underlying research, which of the following statements accurately interprets the model (above) for the relationship between SFA usage and its outcomes? SFA usage increases the integration and application of customer information which directly improves salesperson performance. Job experience positively influences SFA usage and that increase in SFA usage results in greater salesperson adaptability which indirectly improves relationship quality. SFA usage increases the integration and application of customer information which directly improves the relationship quality with customers. Job experience negatively influences the integration and application of customer information which directly improves salesperson.
- Quarter 2 Flora Co intends to expand the business to include a home delivery service. The delivery van is expected to cost $20,000 and the business has a 60% chance of the new delivery service being successful. The following decision tree has been produced to represent this decision. The final profit figures in the decision tree are based upon whether demand is good or poor for the new delivery service. Expand Cost of van ($20,000) Key D Don't expand Decision Outcome Success 0.6 Failure 0.4 A B Good 0.7 Poor 0.3 Good 0.2 Poor 0.8 $600,000 $100,000 $10,000 $8,000 $0Select the correct response next to the matching statement(CLO-2). Which buying center participant - a buyer, decider, gatekeeper, influencer, or user-is most likely to make the following statements? "I'll place the order first thing tomorrow" Answer 1 "Without an appointment, no sales rep gets to see Mr. Johnson". Answer 2 "I specified the bonding agent on another job and it worked for them". Answer 3 "Okay, it is a deal-we'll buy it". Answer 4 "This bonding agent better be good". Answer 5 "I don't see any reason why we can't use this bonding agent on the next job"Which of the following methods lends itself to forecasts for long-term emerging phenomena or revolutionary technologies? A. the sales force estimate technique B. the delphi method C. the jury of executive opinion method D. market testing