Create a new brand, and using the Customer-Brand-Equity Pyramid present your new brand idea. Consider the following: How will your target audience form a perception of your brand? What decisions regarding brand creation and communications must marketers manage to build successful brands?
Create a new brand, and using the Customer-Brand-Equity Pyramid present your new brand idea. Consider the following: How will your target audience form a perception of your brand? What decisions regarding brand creation and communications must marketers manage to build successful brands?
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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Create a new brand, and using the Customer-Brand-Equity Pyramid present your new brand idea. Consider the following:
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How will your target audience form a perception of your brand?
-
What decisions regarding brand creation and communications must marketers manage to build successful brands?
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