plz solve it within 30-40 mins I'll give you multiple upvote Which of the following statements is correct regarding the use of testimonials as part of one's advertising campaign?a. Such ads are strictly prohibited.b. Tests are only required if the ad claims the product will provide a savings to consumers.c. Using a well-known personality will attract close serutiny by regulatory authorities.d. Such ads are regarded as "puffery" and do not attract scrutiny of regulatory authorities,The process of discovery includes the examination of documents, oral testimony, and expert reports.Select one:TrueFalseThe Competition Bureau is particularly concerned about differentials between prices posted on store shelves and thosestored in automatic price-scanning systems, as infractions result in the criminal offence of double ticketing.Select oneTrueFalse

Whenever a company promotes itself and in that advertisements testimonials are a part of the…

Answered: Which of the following statements is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising relies on statistics summarizing customer reviews. b) Persuasive advertising uses facts about the product to convey its excellence. c) Persuasive advertising focuses on emotions and provides few facts about the product. d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.
A firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conclude that its mushrooms are likely to be of higher quality than unbranded mushrooms? Why or why not? A. Yes. If the mushrooms were not of high quality, the firm would not spend a great deal of money on advertising. B. No. The fact the firm has to advertise a great deal to promote its brand is an indication that the mushrooms are of a lower quality. C. No. Branding is often used as a means of tricking consumers into thinking that a product is of superior quality when in reality it is not. D. Yes. Branding allows the mushrooms to be easily identified in the future. Thus, if they were of inferior quality, the company would lose customers and go out of business over time.
According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.
A study purportedly conducted by James Vicary teaches us what about the power of subliminal perception and its effect on advertising? a. Subliminal advertising can profoundly affect a consumer’s decision- making process. b. Subliminal advertising affects a consumer’s decision-making process but only when it involves comfort foods such as popcorn and soda. c. Subliminal advertising is effective on those who believe in the power of the unconscious. d. Subliminal advertising was never supported, since Vicary ultimately admitted that he never truly conducted such a study.
The copywriter creates a convincing claim and composes contents for the advertising media • True • False
Mr. Salim advertises for the product but did not obtain the approval of the competent body, he shall be punishable for Select one: of O a. Both of them O b. with a fine not less than One Hundred Omani Riyals (O.R 100) tion O c. None of them O d. Not exceeding Five Thousand Omani Riyals (O.R. 5000).
6- A verbal misrepresentation made about products intended to take advantage of customers in some way is called? a. Hoarding b. Riba c. Trickery d. Integrity
a. What is the message of the ad? b. Do you think the ad is ethical? c. Is there any individual or group that may be offended by the ad?
One of the major advantages of publicity is that it: a) is often viewed by consumers as more credible than advertising. b) gives marketers the maximum possible control over the message C) targets the intended audience more accurately than other promotional tools. d) has greater power as compared to other mediums to stimulate an immediate desire to buy the product.
37 Informative advertising help maintain customer relationships and keep customers thinking about the product. Select one: a. False. b. True.
What is the main limitation of advertising? Select one: a. It is easily copied by other organisations. b. It has limited reach and it is expensive. c. The market-savy public is cynical about the message. d. The difficulty in measuring its effectiveness.
Give an example of manipulative advertising. a. How the Dominant Model (DM) evaluates examples of manipulative advertisingthat you gave? Give your argument against DM based on one theoryor another (freely chosen ethical theory).b. Do you agree with the opposing arguments or the DM's initial evaluation? Explain your argument!

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