Which of the following is a characteristic of advertising as a form of promotion a Low cost per contact b. Non-paid form of promotion c. The sponsor or advertiser is not identified d. Immediate feedback and capability to close sales Makes use of non-traditional media
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Which of the following is a characteristic of advertising as a form of promotion
a Low cost per contact
b. Non-paid form of promotion c. The sponsor or advertiser is not identified
d. Immediate feedback and capability to close sales Makes use of non-traditional media
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- Which one among the following is most commonly used promotion method in business to business situation? O a. Advertising O b. Personal selling Oc Sales promotion Od. Publicity of stionWhich of the following types of advertising does not require a mortgage loan originator (MLO) to include thair individual MLS unique identifier? A) Business cards B) Advertisements without interest rates C) Advertisements for the mortgage company itself D) Advertisements through social mediaAll of the following statements about public relations are true except: O PR has become increasingly important as costs of other forms of marketing communications continue to increase. Consumers have become increasing skeptical of marketing claims made in conventional media. O Media coverage generated by PR is seen as more credible than paid advertising. O Because of its high cost, the use of PR has waned in recent years. O Public relations activities often support other promotional efforts.
- Which of the following is not a possible reason for the shift in company focus from Advertising to sales promotion? a. Declining brand loyalty b. Retailers have become larger and more powerful c. Increased consumer sensitivity to promotional deals. d. Increased customer liking for celebrities like footballers and movie actorsOne of the major advantages of publicity is that it: a) gives marketers the maximum possible control over the message. b) has greater power as compared to other mediums to stimulate an immediate desire to buy the product. C targets the intended audience more accurately than other promotional tools C) is often viewed bv consumers as more credible than advertising.These are all factors of an effective promotion except: A) The credibility of the communicator B) The message and the medium of the message c) The receptiveness of the audience to all that is being communicated (D The inventory method of the products to be promoted
- One of the major advantages of publicity is that it: a) is often viewed by consumers as more credible than advertising. b) gives marketers the maximum possible control over the message C) targets the intended audience more accurately than other promotional tools. d) has greater power as compared to other mediums to stimulate an immediate desire to buy the product.Which of these is not a characteristic of advertising? O a. Does not include online forms of marketing communication O b. Non personal in nature O c. Paid by sponsor O d. Objective is to inform, persuade and remind Clear my choice Converse shoes wants to divide the market using psychographic segmentation. Which of these characteristics are classified as psychographic variables? O a. Income, purchasing power and employment O b. Age, gender, location O c. Lifestyles, attitudes and habits O d. Statistics, environment conditions and politicsChapter 11 discusses appeal characteristics in advertising. Use Google Videos or Google Images to find examples of the advertisements for the Ford Fiesta advertising campaigns. Evaluate those advertisements based on a. Appeal characteristics b. Message structure characteristics
- Which one of the following options is the most effective promotional tool in making buyers preferences, convictions, and actions? O a. Personal selling O b. Promotion mix O c. Sales promotion Dealers promotion methodWhat is the first step of developing an effective integrated marketing communications campaign? O a. designing an effective communication message O b. choosing the media type O c. selecting the message source O d. identifying the target audienceQ: Explain and discuss the internal noise in an advertising communication process. please explain with proper headings and without plagiarism.