Which of the following is the best way to explain the nature of a digital marketing strategy and a social media strategy? a. There is no difference between the two. b. A digital marketing strategy focuses on the returns from social media platforms while a social media strategy needs to be fully aligned with a firm’s marketing strategy. c. The main difference is that the digital marketing strategy aims at occupying the top mental space of consumers whereas a social media strategy focuses on brand engagement. d. A digital marketing strategy needs to be aligned with a firm’s marketing strategy whereas a social media strategy is part of the digital marketing strategy that focuses on social media.
Which of the following is the best way to explain the nature of a digital marketing strategy and a social media strategy? a. There is no difference between the two. b. A digital marketing strategy focuses on the returns from social media platforms while a social media strategy needs to be fully aligned with a firm’s marketing strategy. c. The main difference is that the digital marketing strategy aims at occupying the top mental space of consumers whereas a social media strategy focuses on brand engagement. d. A digital marketing strategy needs to be aligned with a firm’s marketing strategy whereas a social media strategy is part of the digital marketing strategy that focuses on social media.
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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1. Which of the following is the best way to explain the nature of a digital marketing strategy and a social media strategy?
a. There is no difference between the two.
b. A digital marketing strategy focuses on the returns from social media platforms while a social media strategy needs to be fully aligned with a firm’s marketing strategy.
c. The main difference is that the digital marketing strategy aims at occupying the top mental space of consumers whereas a social media strategy focuses on brand engagement.
d. A digital marketing strategy needs to be aligned with a firm’s marketing strategy whereas a social media strategy is part of the digital marketing strategy that focuses on social media.
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