When developing a social media campaign, what is critical and uniqueabout the copy and images used on social media compared to otherforms of IMC? a. They need to be humorous. b. They need to be updated almost constantly. c. They should feature only young actors. d. They must appear in color (as opposed to black and white). e. They must appeal to a diverse multicultural audience.

When developing a social media campaign, what is critical and uniqueabout the copy and images used on social media compared to otherforms of IMC? a. They need to be humorous. b. They need to be updated almost constantly. c. They should feature only young actors. d. They must appear in color (as opposed to black and white). e. They must appeal to a diverse multicultural audience.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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