Which of the following describes one of the most compelling reasons for incorporating email marketing into an overall marketing strategy? Multiple choice O.a) Launching an email campaign requires little to no planning. O.b) Email marketing has a lower ROI than other digital marketing channels. O.c) Almost 90% of adults in the US have internet access, so email marketing has a broad reach. O.d) Once a subscriber has engaged with a company's email, they will definitely continue to engage with that company's emails.

Which of the following describes one of the most compelling reasons for incorporating email marketing into an overall marketing strategy? Multiple choice O.a) Launching an email campaign requires little to no planning. O.b) Email marketing has a lower ROI than other digital marketing channels. O.c) Almost 90% of adults in the US have internet access, so email marketing has a broad reach. O.d) Once a subscriber has engaged with a company's email, they will definitely continue to engage with that company's emails.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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