What are the types of corporate political strategies and the influences on an organization’s development of a particular strategy?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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A) What are the types of corporate political strategies and the influences on an organization’s development of a particular strategy?

 

B)  SHOULD CORPORATIONS HAVE A SOCIAL RESPONSIBILITY THAT GOES BEYOND MAKING PROFITS ?

 

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