If you were a manager for Baskin-Robbins, how would you evaluate a request from a local partner in India to add a sugar-cane-flavored ice cream to its menu? What cultural factors would you look at?
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If you were a manager for Baskin-Robbins, how would you evaluate a request from a local partner in India to add a sugar-cane-flavored ice cream to its menu? What cultural factors would you look at?
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- Name a product and state how you would position it by cultural symbols.You work for a cranberry company in Nova Scotia looking to enter the cranberry market in australia. Based on this scenario, How do you think the consumers will perceive your product relative to the competition? How is their product similar and different to yours? think about the product, packaging, and service.Please do not give solution in image formate thanku. You are the assistant to the CEO of a small textile firm that manufactures high-quality, premium priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take. What advice would you give to the CEO?
- Assume that you are marketing manager for a recent launched packed milk named ovaltime and your target is the interior region of Sindh, keeping in mind the characteristic of the target market what will be your main marketing strategy in that subculture and how will you execute it in order that the brand becomes familiar with the local market and generate healthy sales as well.How can you demonstrate spirit of poverty when buying a product?How can companies learn more about their customers with different cultural backgrounds?