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- Provide examples of how P&G may work with Kroger to jointly plan andimplement a retail strategy using the six Ps.The key goal for retailers in the accelerated development phase of the retail life cycle is to Question 35 options: a) find ways of discouraging customers from moving to low-margin, mass-volume outlets. b) recover start-up costs. c) delay entering the decline stage of the retail life cycle. d) establish a dominant position in the fight for market share. e) establish a retail concept that is a sharp departure from existing competition.List the major trends in retailing. (AACSB: Written and Oral Communication)
- What is Sari-Sari Store? What are strategies used to be profitable?1. Identify and describe some bases for segmenting retail markets. How would a retailer use them? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain. 3. Explain the difference between disposable and discretionary income. Which is more important to retailers? 3.1. Identify and describe some bases for segmenting retail markets. How would a retailer use them? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain. 3. Explain the difference between disposable and discretionary income. Which is more important to retailers?
- (1) Why would a manufacturer such as Apple chooseto establish its own retail chain? (2) Why are“balanced” retail stores struggling in today’senvironment?How do you reconcile Trader Joe's success with the fact that grocery stores as a category are in the maturity stage of the retail life cycle? What are the key factors behind Trader Joe's success and what step should ittake beyound its current arketingactivities to continue to prosper?Explain retail store shrinkage and the ways shrinkage normally occurs. What is "sweehearting"? What is retail borrowing? What are some of the ethical issues in retailers' lfeattnent of consumets?
- (a) Give three examples of retailers exerting reward power and coercive power. (b) What are the advantages and disadvantages of manufacturers using intermediaries?4. Retailers that make sure their supply chain, inventory, and sales systems are able to connect with one another concerned with which aspect of retail marketing strategy?What type of retail position does trader Jeo's occupy? What doyou see as its primary competitors,given this positioning?