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Explain the meaning of the following concepts
A. PRODUCT DESCRIPTION
B. AUDIENCE FRIENDLY
C. FEATURES
D. PRODUCT WARRANTIES
E. PRODUCT QUALITY
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- SELLIGITU YouTube group 00 massage instgram 0 comment fac Mercer mettl tests.mettl.com/test-window-api?ecc=Y%2FQ3K9mmlYDmfFQx9Z6bZ30lx2B9J1%2BKdYwsjXxKr9M%3D#/testWindow/2/0/1 0 comment inst ction 3 of 3 Section C Question #1 Which of the following is an aspect of relationship marketing? ERED BY mett O Tyne here to search. PERTS Posts B P OEDL 202 Marketing Management_16 Feb 2023_TSL Ⓒ 1 2 Ps 3 O Raghad Almohareb... Ai 4 5 6 Revisit AHED KHALED ISWED ALMU II tests.mettl.com is sharing your screen. 7 Pr A 3 8 9 SAMIX® 10 11 Stop sharing 12 I Hide 455 13 All 9 K 50°F Mostly cloudy A & C34. Develop a brand name for (a) a voice-activated wireless speaker, (b) a sports apparel store, (c) an Internet grocery shopping service, (d) a mobile app, or (e) a pet-walking service. Justify your name.6.Most complaints are due to: (2) Products Boredom Accounting Issues Company rules 7.Processing customer complaints includes (5) Listening Logging information CSR being rude Empathize Apologize No follow up Solicit feedback 8.Circle the key elements of using a script(4) Empathy Annoying guest Acknowledgement Reassurance Robotic Action 9.Problem solving process includes: (5) Identifying the problem Being rude to customer Develop multiple solutions Analyze the problem Say no to customer Identify decision criteria Not listening to customer Choose…
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- New cold coffee product for Nescafé in the UK ran a brand lift study to discover the most effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point lift in awareness. Used Instagram and Facebook to quickly achieve strong unaided ad recall and brand awareness about the launch of its new cold coffee product. Some assets were created from scratch to fit the popular Instagram Stories format Multi-cell brand lift study showed Stories can effectively drive greater brand impact Saw 6-point liftin unaided brand awareness. The challenge: Nescafé Azera Nitro aims to provide a coffee experience that combines a smooth taste and a unique texture, best served chilled The brand strives to bring innovation to a crowded marketplace of cold and ready-to-drink coffees in the UK The brand wanted to use Instagram and Facebook's large audience to quickly achieve strong unaided ad recall and brand awareness about the launch of its new cold coffee product. Nescafe…1. What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits8. Cues - the norms of a product, what one normally thinks of certain product types or brand. You will need to do a bit of research here. Provide an example of a cue/cues as per cereal. Remember cues can vary by all/any of the 4 Ps of the Marketing Mix. Your answer could be a product that match cues, goes against cues, should change due to cues, etc. Be specific and be sure to explain well.
- Analyze data by creating a content analysis table of 2-5 complaint “themes” found for each situation/pain point and how many times the theme was mentioned. Complaint themes for each: 1. Losing and misplacing keys/ small items - late to work, spending so much time searching for keys - having to replace lost small but expensive items 2. Pumace stone on self - uncomfortable to sit and use a pumace stone - no way to comfortably use a pumace stone while in shower 3. Kitchen cabinets organization - no room for my tupperware and bowls - tupperware falls out of cabinets because its overflow1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation4. When the client comes to an agency and says they have a new product they want their target market to know about, then the agency should think about creating an ad with these kind of appeals in mind: *Hint: you can choose more than one appeal. a. Comparative appeal b. Price appeal c. News appeal d. Popularity appeal e. Feature appeal