Trade-off between transportation and inventory costs is significant when designing a supply chain network. Two fundamental supply chain decisions involving this trade-off are Choice of Transportation Mode and Inventory aggregation. Design a complete supply chain network for a FMCG company based in Pakistan. However, suppliers are both local and international but the distribution is confined in Pakistan only. This is a push-based industry and business model is horizontal. You are required to do the following activities and don’t write anything in detail. Use bullet points to answer. • The value chain diagram • Identify the types of inventory at each stage of value chain

MARKETING 2018
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ISBN:9780357033753
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Chapter15: Retailing, Direct Marketing, And Wholesaling
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Trade-off between transportation and inventory costs is significant when designing a supply chain network. Two fundamental supply chain decisions involving this trade-off are Choice of Transportation Mode and Inventory aggregation.

Design a complete supply chain network for a FMCG company based in Pakistan. However, suppliers are both local and international but the distribution is confined in Pakistan only. This is a push-based industry and business model is horizontal. You are required to do the following activities and don’t write anything in detail. Use bullet points to answer.

• The value chain diagram

• Identify the types of inventory at each stage of value chain

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