Design a complete supply chain network for a FMCG company based in Pakistan. However, suppliers are both local and international but the distribution is confined in Pakistan only. This is a push-based industry and business model is horizontal. You are required to do the following activities and don’t write anything in detail. Use bullet points to answer. The value chain diagram Identify the types of inventory at each stage of value chain Modes and Legal forms of transportation at each stage Warehouses at each stage, its type and strategies for warehouse location You are supposed to present a summary of your supply chain design in a matrix form.

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
Section: Chapter Questions
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Design a complete supply chain network for a FMCG company based in Pakistan. However, suppliers are both local and international but the distribution is confined in Pakistan only. This is a push-based industry and business model is horizontal. You are required to do the following activities and don’t write anything in detail. Use bullet points to answer.

  • The value chain diagram
  • Identify the types of inventory at each stage of value chain
  • Modes and Legal forms of transportation at each stage
  • Warehouses at each stage, its type and strategies for warehouse location

You are supposed to present a summary of your supply chain design in a matrix form.

 

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