The overall effect of advertising on economic efficiency is ○ positive, since it tends to lead to increased sales. O indeterminate, since it leads to increased excess capacity but may also guide consumers to better decisions. negative, since it utilizes resources that could otherwise be used to expand production. Advertising is not important for efficiency.
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- What Makes a Good Advertisement? It's promotional. It's persuasive. It's part of an overall marketing strategy. It's targeted. It's an investment. It's original. It's creative. It's consistent. Consider some of the following qualities that make for a strong ad: Make 'em laugh. If people come away from your ad laughing, that's a positive association with your company. ... Keep it simple. ... Stay positive. ... Be relatable. ... Conversational. ... Make it memorable. ... Thought-provoking. ... Create an emotional connection. ou'll need to post a video link to your best / favorite advertisement for a product or service. Then, in a short paragraph, explain why you think your advertising example is effective in hitting its mark, using the criteria listed above to substantiate your case. There is no requirement in this discussion for you to post a written reply to your fellow classmates, but do take the time to review the variety of advertisements that have been shared.You have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?you have to choose between three advertising campaigns outlined by your agency. the first (a) is a soft-sell, honest, straight-information campaign. the second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. the third (c) involves a noisy, somewhat irritating com- mercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?
- Which of these is NOT one of the advantages that online ads have over other formats? Marketers can track how many visitors click on an ad. Marketers can track how long visitors spend on an ad. Marketers can track what visitors do on an ad. Marketers can track how long visitors where visitors go after seeing an ad. Marketers can track whether visitors approve of the sites on which an ad is placed.A “V” effect of advertising refers to the positive effect of decrease in advertising spending on sales. How can you explain why there is a V effect?Ads are included in sites because they generate revenue for the website owner. Explain in your own words how can we effectively place ads in a site without detracting from the overall user experience?
- According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.An Internet service provider that wants to influence consumers to immediately switch to its service from its largest competitor would most likely utilize ______ advertising.You work as the marketing director for a tiny telecoms firm. You're thinking of employing multimedia to promote your company's goods. Summarize the list of the advantages and disadvantages of employing a CD-ROM presentation, a multimedia web site, or a television advertising.
- . Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?Examine a Centers for Disease Control (CDC) advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then, evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiencesA work from home platform company sends your agency a message about needing help with grabbing people's attention on the company's YouTube channel. You review the channel and come up with the idea to create YouTube ads that promote the concept of greed. The ads would talk about the possibility of potential users earning a lot of money if they find a job on the work from home platform. Why would a greed appeal increase view times on the company's YouTube ads? Humans are intrinsically greedy according to Freudian personality theory. Humans are attracted to video versus other types of media content. Humans want to feel industrious according to Erik Erikson's personality theory. Humans desire to be the heroes of their own lives according to Jungian archetypes. Subj Ор Sub-