2out ofquestionvious page100The most commercially influential demographic group in history isSelect one:O a. infantsO b. baby boomersO c. generation YO d. generation Xe. seniorsHAWUSD/JPY -0.57%

The question pertains to identifying the most commercially influential demographic group in history…

Answered: The most commercially influential…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Demographics indicate the characteristics of human population and segments, especially those used to identify consumer m Demographic characteristics can include age, gender, race, income, education, religion, and ethnicity. Marketers who are an demographic information can tailor their promotional strategy to appeal to those demographic segments. In addition to understanding their customers, the company itself, their competition, and their corporate partners in their imm environment, marketers must also understand the macroenvironmental factors that operate in the external environment. The components of the macroenvironment are culture, demographics, social issues, technologic advances, economic situation. political/regulatory environment. Match the category each segment belongs to based on the demographic group and marketing trend. Middle- and low- income earners DEMOGRAPHIC GROUP GENERATIONAL COHORT INCOME EDUCATION GENDER Women in triathlons ETHNICITY The 78 million Americans born…
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The most commercially influential demographic group in history is Select one: O a. infants O b. baby boomers O c. generation Y O d. generation X O e. seniors A