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- To anyone who knows more about football and tackle football. should the NFL and the other football organization push the non contact football prior to high school?Considering all the concepts and issues within sports tourism covered in this course, such as policy development, event planning and operation, sports and tourism partnerships, tourism and hospitality industry development, etc., how important would a more industry specific education be for building a sustainable sports tourism industry?Discuss the breadth of the sport industry and the related career opportunities with specific reference to the industry segments discussed in this chapter.
- How crucial is the event marketing and sponsorship is in any event? Augment your answers with examples.The entertainment/casino industry in Las Vegas is heavily impacted by a large number of external environmental factors. From each of the five major categories of external factors, identify a specific example of that element might impact a casino’s marketing planning. Be sure to explain why you believe each of your examples will be important for marketing managers to consider as they develop their marketing plans.What are the factors that the attractions in North America have in attracting tourists both local and foreign? Cite an example.
- As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; andYou work in a small coffee shop. The shop sells primarily three items: brewed coffee drinks, whole bean/ground coffee, and pastries. The shop owner has asked you to gather data on sales of the product mix. There has been discussion of whether the pastries are profitable and should they be discontinued. To complicate the matter your friend would like to sell pastries to the coffee shop and you would like the friendship to blossom into a closer relationship. After collecting the information, you learn that while the pastries are indeed not profitable, but they contribute to covering the overhead costs. And the customer draw potential of the pastries has not been tested. What do you recommend to the owner?According to the Automobile Association 60-70% of all vehicles on South African roads are uninsured. There are various interpretations as to why that is, with affordability being mentioned as the highest contributing factor. Naked Insurance is hailed as being a highly innovative company in this sector. The company is looking to tap into this uninsured market. They have approached you for consultation as to how they could successfully penetrate this part of the market. How might Naked insurance convince the uninsured car owner to buy into a short-term insurance product for their vehicle?
- What type of leisure air travel will rebound first after an economic crisis like the Covid-19 pandemic? 1) Long-haul flights 2) Short-haul flights 3) Charters 4) General Aviation. Assume you have joined a company as a sales manager for Laptop Sales & services. This company was recently selected as authorized distributor for HP India personal computer products. As a distributor, your company is required to perform various tasks such as prospecting, promoting, preparing technical offers, negotiating, and getting orders, executing orders, collecting payments, giving pre & post sales services and maintaining excellent customer relationship. Your company is required to operate in New Delhi (including NCR). Develop a compensation plan for your salespeople, including financial and non-financial compensation methods.As a marketing consultant, you were retained by Bangladesh Tourism ltd. To design a study investigating how families make vacation decisions. Whom, within the family, would you interview? What kind of questions are you going to ask? Give examples. How would you assess the relative power of each family member in making vacation-related decisions?