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- Describe a marketing research problem in which both survey and observation methods could be used for obtaining the information neededTrevor is studying two decades worth of results from the Summer Olympic to determine why some countries in certain games perform better in medals than other nations. What would be the best way to collect data on this type of research question? Primary data Secondary data Syndicated data Sample data Experimental dataCompare and contrast probability and nonprobability sampling in effective research.
- Build a research question based on education and exercise. Formulate a hypothesis based on the above research question.Explain the fundamental data collection procedure in research and why it is important.Provide examples for:a) a market research project;b) a research project seeking to understand whether attitudes to working from home have changed;c) following the analysis of a questionnaire.Differentiate between quantitative and qualitative research. Using 2 columns QUANTITATIVE Research QUALITATIVE Research
- Explain below the research approaches that a company may use to collect the primary data from the market. (You may use any retail company to answer this question) a) Survey research b) Focus group research2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.Which one of the following types of research would be chosen if a company needs to conduct problem-identification research? Select one: a.Segmentation research b.Product research c.Pricing research d.Image research
- A bias which may be present with trade association data is: O Faulty questionnaire design O Small sample sizes O Poor data analysis O The economic or political agenda of the associationFocus groups are commonly used in social marketing research because they are easy to run well. Select one: True FalseThe purpose of a problem statement, and how to identify a research problem in addition to the Basic characteristics of research problem.