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Suppose the business receives the revenue at the end of the month, what is the CLV value computed from the initial assumption? (Keep 2 decimal places, no $ sign).

Suppose the business receives the revenue at the end of the month, what is the CLV value computed from the initial assumption? (Keep 2 decimal places, no $ sign).

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suppose the business receives the revenue at the end of the month, what is the CLV value computed from the initial assumption? (Keep 2 decimal places, no $ sign). A 1 Chum Rate 2 Retention Rate 3 Interest Rate 4 Profit Growth Rate month 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 M 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 Skip question 0.25 CLV per customer (Net Present Value $ 0.75 Converting to beginning of period 0.15 $ 0 MeanProfit (if still here) Number of Customers in Cohort (100.00) 30.00 30.00 30.00 30.00 30.00 30.00 1 $ 2 $ 3 $ 4 $ 5 $ 6 $ 7 $ 8 $ 9 $ 10 $ 11 $ 12 $ 13 $ 14 $ 15 $ 16 $ 17 $ 18 $ 19 $ 20 $ 21 $ 22 $ 23 $ 24 $ 25 $ 26 $ 27 $ 28 $ 29 $ 30 $ Start Solving 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 Exit Profit 1000 $ (100,000.00) 979 $ 29,375.00 28,763.02 28,163.79 27,577.05 27,002.52 26,439.97 25,889.14 25,349.78 24,821.66 24,304.54 23,798.20 23,302.40 22,816.94 22,341.58 21,876.13 21,420.38 20,974.12 20,537.16 959 $ 939 $ 919 $ 900 $ 881 $ 863 $ 845 $ 827 $ 810 $ 793 $ 777 $ 761 $ 745 $ 729 $ 714 $ 699 $ 685 $ 670 $ 656 $ 643 $ 629 $ 616 $ 603 $ 591 $ 578 $ 566 $ 441.93 447.45 555 $ 543 $ 20,109.30 19,690.36 19,280.14 18,878.47 18,485.17 18,100.07 17,722.98 17,353.75 16,992.22 16,638.21 16,291.58
Transcribed Image Text:Suppose the business receives the revenue at the end of the month, what is the CLV value computed from the initial assumption? (Keep 2 decimal places, no $ sign). A 1 Chum Rate 2 Retention Rate 3 Interest Rate 4 Profit Growth Rate month 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 M 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 Skip question 0.25 CLV per customer (Net Present Value $ 0.75 Converting to beginning of period 0.15 $ 0 MeanProfit (if still here) Number of Customers in Cohort (100.00) 30.00 30.00 30.00 30.00 30.00 30.00 1 $ 2 $ 3 $ 4 $ 5 $ 6 $ 7 $ 8 $ 9 $ 10 $ 11 $ 12 $ 13 $ 14 $ 15 $ 16 $ 17 $ 18 $ 19 $ 20 $ 21 $ 22 $ 23 $ 24 $ 25 $ 26 $ 27 $ 28 $ 29 $ 30 $ Start Solving 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 30.00 Exit Profit 1000 $ (100,000.00) 979 $ 29,375.00 28,763.02 28,163.79 27,577.05 27,002.52 26,439.97 25,889.14 25,349.78 24,821.66 24,304.54 23,798.20 23,302.40 22,816.94 22,341.58 21,876.13 21,420.38 20,974.12 20,537.16 959 $ 939 $ 919 $ 900 $ 881 $ 863 $ 845 $ 827 $ 810 $ 793 $ 777 $ 761 $ 745 $ 729 $ 714 $ 699 $ 685 $ 670 $ 656 $ 643 $ 629 $ 616 $ 603 $ 591 $ 578 $ 566 $ 441.93 447.45 555 $ 543 $ 20,109.30 19,690.36 19,280.14 18,878.47 18,485.17 18,100.07 17,722.98 17,353.75 16,992.22 16,638.21 16,291.58
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