Suppose only two firms, Tying-the-Knot and Bridezilla-No-More, offer high-class wedding planning services. The following payoff matrix shows the profit (in millions of dollars) of each company, depending on whether it sets a high or low price for its services. Tying-the-Knot and Bridezilla-No-More are both profit-maximizing firms. Bridezilla-No-More Low High Low $8, $8 $14, $4 Tying-the-Knot High $4, $14 $9, $9
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- 5. To advertise or not to advertise Suppose that two firms, Lucky Bird and Full Coop, are the only sellers of seitan buffalo wings in some hypothetical market. The following payoff matrix gives the profit (in millions of dollars) earned by each company depending on whether or not it chooses to advertise: Lucky Bird Full Coop Advertise Advertise 9,9 Doesn't Advertise 3, 15 Doesn't Advertise 15,3 11, 11 For example, the lower left cell of the matrix shows that if Full Coop advertises and Lucky Bird does not advertise, Full Coop will make a profit of $15 million, and Lucky Bird will make a profit of $3 million. Assume this is a simultaneous game and that Lucky Bird and Full Coop are both profit- maximizing firms. If Lucky Bird chooses to advertise, it will earn a profit of S advertise. If Lucky Bird chooses not to advertise, it will earn a profit of s not advertise. million if Full Coop advertises and a profit of If Full Coop advertises, Lucky Bird makes a higher profit if it chooses…3. Understanding grim-trigger strategies Suppose only two firms, Tying-the-Knot and Bridezilla-No-More, offer high-class wedding planning services. The following payoff matrix shows the profit (in millions of dollars) of each company, depending on whether it sets a high or low price for its services. Tying-the-Knot and Bridezilla-No-More are both profit-maximizing firms. Tying-the-Knot Low High Bridezilla-No-More True False Low 8,8 3, 18 The Nash equilibrium of this game is for Tying-the-Knot to set a low price. High 18,3 12, 12 Aa Aa low price and Bridezilla-No-More to set a True or False: Both firms would be better off if they colluded and set a high price for their services, instead of using the Nash equilibrium. Suppose that the firms play this game indefinitely. Both firms agree to collude in order to maintain higher profits. To deter cheating, Tying-the-Knot announces that it will play a grim trigger strategy. Given this strategy, what will happen if Bridezilla-No-More breaks the…5. To advertise or not to advertise Suppose that two firms, Frankencakes and Thinley's, are the only sellers of crepes in some hypothetical market. The following payoff matrix gives the profit (in millions of dollars) earned by each company depending on whether or not it chooses to advertise: Frankencakes Thinley's Advertise Doesn't Advertise Advertise 9,9 Doesn't Advertise 3,15 For example, the lower left cell of the matrix shows that if Thinley's advertises and Frankencakes does not advertise, Thinley's will make a profit of $15 million, and Frankencakes will make a profit of $3 million. Assume this is a simultaneous game and that Frankencakes and Thinley's are both profit- maximizing firms. advertise If Frankencakes chooses to advertise, it will earn a profit of 5 15,3 11.11 If Frankencakes chooses not to advertise, it will earn a profit of S not advertise. Both firms will choose to advertise O Both firms will choose not to advertise. million if Thinley's advertises and a profit of…
- 12. To advertise or not to advertise Suppose that two firms, Hatte Latte and Bean Bruuer, are the only sellers of espresso in some hypothetical market. The following payoff matrix gives the profit (in millions of dollars) earned by each company depending on whether or not it chooses to advertise: Bean Bruuer Advertise Doesn't Advertise Advertise Hatte Latte Doesn't Advertise 9,9 3,15 15,3 11, 11 For example, the lower left cell of the matrix shows that if Bean Bruuer advertises and Hatte Latte does not advertise, Bean Bruuer will make a profit of $15 million, and Hatte Latte will make a profit of $3 million. Assume this is a simultaneous game and that Hatte Latte and Bean Bruuer are both profit-maximizing firms. If Hatte Latte chooses to advertise, it will earn a profit of $ does not advertise. million if Bean Bruuer advertises and a profit of $ million if Bean Bruuer If Hatte Latte chooses not to advertise, it will earn a profit of $ does not advertise. million if Bean Bruuer…4. With an estimated market share of 60%, Atlas is the dominant company and the price leader inan oligopolistic steel industry. The remaining market share is distributed equally between tencompanies. Suppose that one of those ten companies, Norton, attempts to gain market share byundercutting the price set by Atlas.Calculate the “Four Firm Ratio” and Herfindahl-Hirschman Index “HHI” in the above-describedmarket and interpret your answer. What model can best resemble this market? Briefly explainthis model. In your opinion, what will be the effect of Norton’s attempt described above onAtlas’s market share: will it increase, decrease, or not affected at all? Justify your answer.13. What would be the likely outcome of the following gaming regarding advertising strategy between China Unicom and China Mobile (each of the two firms may three options of advertising: low, medium and high): China Unicom Budget Low Medium High China Mobile Budget Low $400, $400 $320, $720 $560, $600 Medium $500, $300 $450, $525 $540, $500 High $375, $420 $300, $378 $525, $750
- 5. To advertise or not to advertise Suppose that Expresso and Beantown are the only two firms that sell coffee. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises: Expresso Advertise Doesn't Advertise Beantown Advertise 10, 10 2, 18 For example, the upper right cell shows that if Expresso advertises and Beantown doesn't advertise, Expresso will make a profit of $18 million, and Beantown will make a profit of $2 million. Assume this is a simultaneous game and that Expresso and Beantown are both profit-maximizing firms. Doesn't Advertise 18, 2 11, 11 If Expresso decides to advertise, it will earn a profit of S advertise. If Expresso decides not to advertise, it will earn a profit of S not advertise. O O million if Beantown advertises and a profit of s If Beantown advertises, Expresso makes a higher profit if it chooses If Beantown doesn't advertise, Expresso makes a higher profit if it cnot to advertise…5. To advertise or not to advertise Suppose that Expresso and Beantown are the only two firms that sell coffee. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises:5. To advertise or not to advertise Suppose that Creamland and Dairy King are the only two firms that sell ice cream. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises: Dairy King Advertise Doesn't Advertise Advertise 8, 8 15, 2 Creamland Doesn't Advertise 2, 15 11, 11 For example, the upper right cell shows that if Creamland advertises and Dairy King doesn't advertise, Creamland will make a profit of $15 million, and Dairy King will make a profit of $2 million. Assume this is a simultaneous game and that Creamland and Dairy King are both profit-maximizing firms. If Creamland decides to advertise, it will earn a profit of $ million if Dairy King advertises and a profit of $ million if Dairy King does not advertise. If Creamland decides not to advertise, it will earn a profit of $ million if Dairy King advertises and a profit of $ million if Dairy King does not advertise. If Dairy King advertises,…
- 5. To advertise or not to advertise Suppose that Expresso and Beantown are the only two firms that sell coffee. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises: Beantown Advertise Doesn't Advertise Advertise 9, 9 15, 3 Expresso Doesn't Advertise 3, 15 11, 11 For example, the upper right cell shows that if Expresso advertises and Beantown doesn't advertise, Expresso will make a profit of $15 million, and Beantown will make a profit of $3 million. Assume this is a simultaneous game and that Expresso and Beantown are both profit-maximizing firms. If Expresso decides to advertise, it will earn a profit of $ million if Beantown advertises and a profit of $ million if Beantown does not advertise. If Expresso decides not to advertise, it will earn a profit of $ million if Beantown advertises and a profit of $ million if Beantown does not advertise. If Beantown advertises, Expresso makes a higher profit if…6. Using a payoff matrix to determine the equilibrium outcome Suppose there are only two firms that sell tablets: Padmania and Capturesque. The following payoff matrix shows the profit (in millions of dollars) each company will earn, depending on whether it sets a high or low price for its tablets. Capturesque Pricing High Low High 11, 11 2, 18 Padmania Pricing Low 18, 2 10, 10 For example, the lower-left cell shows that if Padmania prices low and Capturesque prices high, Padmania will earn a profit of $18 million, and „Capturesque will earn a profit of $2 million. Assume this is a simultaneous game and that Padmania and Capturesque are both profit-maximizing firms. If Padmania prices high, Capturesque will make more profit if it chooses a price, and if Padmania prices low, Capturesque will make more profit if it chooses a price. If Capturesque prices high, Padmania will make more profit if it chooses a price, and if Capturesque prices low, Padmania will make more profit if it chooses…6. Using a payoff matrix to determine the equilibrium outcome Suppose there are only two firms that sell tablets: Padmania and Capturesque. The following payoff matrix shows the profit (in millions of dollars) each company will earn, depending on whether it sets a high or low price for its tablets. Padmania Pricing High Low Capturesque Pricing High LOW 8,8 13,4 4, 13 7,7 For example, the lower-left cell shows that if Padmania prices low and Capturesque prices high, Padmania will earn a profit of $13 million, and Capturesque will earn a profit of $4 million. Assume this is a simultaneous game and that Padmania and Capturesque are both profit-maximizing firms. If Padmania prices high, Capturesque will make more profit if it chooses a profit if it chooses a price. If Capturesque prices high, Padmania will make more profit if it chooses a profit if it chooses a ▼price. Considering all of the information given, pricing low If the firms do not collude, what strategies will they end up…