Suppose mers (or types the willingness to pay vice or a bur Assume the selling one more service to a customer are virtually zero (such that the firm attempts to maximize revenue). Explain why the firm does not use mixed bundling. Throughout, if consumers are indifferent between purchases, then assume they make the purchase that benefits the firm. First, let consumer valuations be positvely correlated. Television Bundle Internet $150 $140 $130 Consumer 1 Consumer 2 Profit-maximizing price $280 $55 $195 $140 130 $195 Profit from selling the goods at separate prices is separate = $. profit from selling the goods at the bundled price is Abundled = $. and profit from selling the goods at the profit-maximizing separate prices and at the profit-maximizing bundled price is mixed =$. (Enter numeric responses using integers.) and average costs

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Suppose there are two customers (or types of customers). The table below shows the willingness of each customer to pay for each service or a bundle. Assume the marginal and average costs of
selling one more service to a customer are virtually zero (such that the firm attempts to maximize revenue).
Explain why the firm does not use mixed bundling. Throughout, if consumers are indifferent between purchases, then assume they make the purchase that benefits the firm.
First, let consumer valuations be positvely correlated.
Television
Bundle
Internet
$150
$130
$280
Consumer 1
Consumer 2
Profit-maximizing price
$140
$55
$195
$140
130
$195
Profit from selling the goods at separate prices is
separate=$.
profit from selling the goods at the bundled price is
Abundled = $.
and profit from selling the goods at the profit-maximizing separate prices and at the profit-maximizing bundled price is
mixed=$. (Enter numeric responses using integers.)
Now consider an example where consumer valuations are negatively correlated.
Why doesn't the firm use mixed bundling?
Internet
Television
$150
$80
Consumer 1
Consumer 2
Profit-maximizing price
$80
$150
$80
$80
Profit from selling the goods at separate prices is
separate = $.
Bundle
$230
$230
$230
Transcribed Image Text:Suppose there are two customers (or types of customers). The table below shows the willingness of each customer to pay for each service or a bundle. Assume the marginal and average costs of selling one more service to a customer are virtually zero (such that the firm attempts to maximize revenue). Explain why the firm does not use mixed bundling. Throughout, if consumers are indifferent between purchases, then assume they make the purchase that benefits the firm. First, let consumer valuations be positvely correlated. Television Bundle Internet $150 $130 $280 Consumer 1 Consumer 2 Profit-maximizing price $140 $55 $195 $140 130 $195 Profit from selling the goods at separate prices is separate=$. profit from selling the goods at the bundled price is Abundled = $. and profit from selling the goods at the profit-maximizing separate prices and at the profit-maximizing bundled price is mixed=$. (Enter numeric responses using integers.) Now consider an example where consumer valuations are negatively correlated. Why doesn't the firm use mixed bundling? Internet Television $150 $80 Consumer 1 Consumer 2 Profit-maximizing price $80 $150 $80 $80 Profit from selling the goods at separate prices is separate = $. Bundle $230 $230 $230
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