Suppose the firm notices that consumers tend to buy both Good A and Good B. As a result, the firm considers practicing bundling. The information below shows the maximum price each consumer (Consumer 1 and Consumer 2) is willing to pay for each individual good. Consumer 1: Maximum price for Good A = $400 Maximum price for Good B = $250   Consumer 2: Maximum price for Good A = $600 Maximum price for Good B = $100 1.1 What is the maximum amount of revenue that the firm can generate if it sells Good A and Good B separately (without bundling)? 1.2 Calculate the profit maximising bundling price

Micro Economics For Today
10th Edition
ISBN:9781337613064
Author:Tucker, Irvin B.
Publisher:Tucker, Irvin B.
Chapter6: Consumer Choice Theory
Section: Chapter Questions
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Suppose the firm notices that consumers tend to buy both Good A and Good B. As a result, the firm considers practicing bundling. The information below shows the maximum price each consumer (Consumer 1 and Consumer 2) is willing to pay for each individual good.
Consumer 1:
Maximum price for Good A = $400
Maximum price for Good B = $250
 
Consumer 2:
Maximum price for Good A = $600
Maximum price for Good B = $100

1.1 What is the maximum amount of revenue that the firm can generate if it sells Good A and Good B separately (without bundling)?

1.2 Calculate the profit maximising bundling price?
 
1.3 Calculate the total revenue that the optimal bundled price will generate for the firm?

 

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