Answered: Select a product, store, or service of…

Select a product, store, or service of relevanceto students on your campus. Using a sample ofstudents, measure its brand image. Develop amarketing strategy to improve its image

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.

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Select a product, store, or service of relevance
to students on your campus. Using a sample of
students, measure its brand image. Develop a
marketing strategy to improve its image

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