(Screening Problem) A monopolist decides both the price p and the quality q of the product he sells. Each buyer buys exactly one unit, but buyers vary in terms of their preferences for quality. There are two types of buyers: high-type with utility functions UH (q, t) = 2√q-p and low-type with utility function UL (q,t) = √9 - p. Let the probability of drawing a high-type buyer is 0.2. The cost of production for quality level q is just q (i.e., c(q) = q). The monopolist attempts to maximize his revenue by offering a menu of contracts {(9L.PL), (9H,PH)}. Find the optimal screening contract for the monopolist.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter16: Bargaining
Section: Chapter Questions
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(Screening Problem) A monopolist decides both the price p and the quality q of the product
he sells. Each buyer buys exactly one unit, but buyers vary in terms of their preferences for
quality. There are two types of buyers: high-type with utility functions UH (q, t) = 2/q-p
and low-type with utility function U (q, t) = vq – p. Let the probability of drawing a
high-type buyer is 0.2. The cost of production for quality level q is just q (i.e., c(q) =
q). The monopolist attempts to maximize his revenue by offering a menu of contracts
{(qL, PL), (qH, PH)}. Find the optimal screening contract for the monopolist.
%3D
Transcribed Image Text:(Screening Problem) A monopolist decides both the price p and the quality q of the product he sells. Each buyer buys exactly one unit, but buyers vary in terms of their preferences for quality. There are two types of buyers: high-type with utility functions UH (q, t) = 2/q-p and low-type with utility function U (q, t) = vq – p. Let the probability of drawing a high-type buyer is 0.2. The cost of production for quality level q is just q (i.e., c(q) = q). The monopolist attempts to maximize his revenue by offering a menu of contracts {(qL, PL), (qH, PH)}. Find the optimal screening contract for the monopolist. %3D
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