Mr. Herrera, general manager of XYZ Company with a workforce of 1,700 men is into manufacturing of jeeps. Jeeps are public utility vehicles and considered a local version of Hamer. During the first (5) years of operation, business is doing good. Soon after, local and foreign competition started penetrating the market and sales started to break-even. Mr. Herrera decided to go into aggressive promotions, product development and market expansion. Since Mr. Herrera does not believe in planning, all these activities were all done during the sixth year of operation. Sales started to pick up but did not reach the profit expectations of Mr. Herrera. 1.If you are Mr. Herrera, what are the things that you would do and why? 2.What would you say were the possible good things that planning will do to the jeep manufacturing business of Mr. Herrera?
Mr. Herrera, general manager of XYZ Company with a workforce of 1,700 men is into manufacturing of jeeps. Jeeps are public utility vehicles and considered a local version of Hamer. During the first (5) years of operation, business is doing good. Soon after, local and foreign competition started penetrating the market and sales started to break-even. Mr. Herrera decided to go into aggressive promotions, product development and market expansion. Since Mr. Herrera does not believe in planning, all these activities were all done during the sixth year of operation. Sales started to pick up but did not reach the profit expectations of Mr. Herrera.
1.If you are Mr. Herrera, what are the things that you would do and why?
2.What would you say were the possible good things that planning will do to the jeep manufacturing business of Mr. Herrera?
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