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- Define ; Segmentation, targeting and positioning. Explain how do each of these important marketing process relate to each other .Explain the terms market segmentation?What are the components of attitude? Explain the two ways inwhich marketers can try to change consumer attitudes towardtheir products.
- Give atleast 3 examples with explanations of each of commercial or printed advertsiment focusing on these market segments: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentationChapter 12 outlines the VALS lifestyle segments.Which of these lifestyle segments is the most likelytarget market for Patagonia products? Could morethan one group be a good target market? Justify youranswerThe requirements for effective segmentation are measurable, accessible, substanial, and actionable. Give the meaning and significance of each and an example of each. And what is market targeting? Describe and give the importance and example of it.
- . Why is relationship marketing fundamental to themarketing concept?How would you determine the existence of consumerproblems of relevance to a marketer of the following?a. Women’s spab. Internet retail outletsc. Online health food stored. Public librarye. Hawaiian vacation resortf. Mountain bikeswrite atleast 3 examples with explanations of each of commercial adevertising or printed advertsiment focusing on these market segments: 1. lifestyle profile 2. product-specific profile 3. General life style segmentation 4. Product-specific segmentation