Marketers from a media website want to nudge their customers to upgrade their free membership to paid membership. To do so, they sent out two emails. Email 1 was sent out 10,000 emails to their customer base. Of which 1000 emails were opened. 500 of those consumers further clicked on some part of the email. Of those 500 customers, 20 signed up for upgrading their membership. Email 2 was sent out 10,000 emails to their customer base. Of which 600 emails were opened. 300,of those consumers further clicked on some part of the email. Of those 300 customers, 30 signed up for upgrading their membership. If you were optimizing for open rate, which would be the winner email? And what are the open rates for both the emails.

Marketers from a media website want to nudge their customers to upgrade their free membership to paid membership. To do so, they sent out two emails. Email 1 was sent out 10,000 emails to their customer base. Of which 1000 emails were opened. 500 of those consumers further clicked on some part of the email. Of those 500 customers, 20 signed up for upgrading their membership. Email 2 was sent out 10,000 emails to their customer base. Of which 600 emails were opened. 300,of those consumers further clicked on some part of the email. Of those 300 customers, 30 signed up for upgrading their membership. If you were optimizing for open rate, which would be the winner email? And what are the open rates for both the emails.

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter17: Making Decisions With Uncertainty

Section: Chapter Questions

Problem 6MC

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