Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Do messages usually need immediate attention or action?
Expert Solution
introduction
Communication messages are the the important framework for any come marketing campaigns. They are the core part of the marketing activity.
Marketing communication messages must be precise, actionable and interesting so as to grab the attention of customers and then they can take action on it. Many marketers use storytelling for this communication of messages.
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