Product: Little Caesars (regular pepperoni pizza) Answer the following questions in relation to the chosen product. a) What do you consider to be the appropriate income level of the target population for this product?
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Product: Little Caesars (regular pepperoni pizza)
Answer the following questions in relation to the chosen product.
a) What do you consider to be the appropriate income level of the target population for this product?
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- Consider the following picture and information from the Unilever website and answer the questions that follow. RAJAH - More mmm for your money. South African homes have been covered with the delicious smell of Rajah Curry Powder for many years. You know that it is Rajah’s aroma that tells you that you’re using quality curry powder, that is the best for your family and for your pocket. We all know it makes us proud to have our family love the food we make. Rajah has that special flavour and aroma that gives you and your family .... More mmm for your money! Did you know? It is a brand considered as a traditional cooking aid in the pot, an essential to any sishebo for adding taste, colour and aroma. Key facts• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner.• Rajah is market leader in curry powders with dominant market share.• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is he…What is your perceptions of value and how much you are willing to pay for the following products: automobiles, fast foods, jeans, and athletic shoes? Discuss some examples of brands of these products that are positioned to deliver different value to consumers ?Answer questions 3-6 in relation to that product: Questions Please note the product chosen is mineral water. explain each question in details (1) Describe the product that you have Chosen . (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?
- Suppose you plan to start your own enterprise to manufacture a shawl quite different from existing kasmir shawls available in the local market. Give a complete account on target market, pricing strategy , channels of distribution. Give your justifications for all these decisionsPick two competing brands from a familiar product category (watches, perfume, consumer electronics, restaurants)—one low priced and the other high priced. Which, if either, offers the greatest value?Based on the scenario, how can you define the importance of the price of a product in attractingcustomers?
- Answer the following questions in relation to that product: Questions the product chosen is ( Seven Seas cod liver oil) (1) Describe the product that you have chosen (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; andYou are required to develop a brief marketing plan for a new product that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
- How does the price of the product compare to the prices of similar products in the category?choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy : In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? What role, if any, did packaging play in your selection of this product? Why? Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : Identify the various media used to promote/advertise the product. Did other promotional tools (sales promotion,…Choose a market segment and give examples of how that group of tourists will have an enhanced tourism experience in a hotel. persons with disabilities, single ladies, families with small children, etc. Give concrete examples of tourism product concepts.