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Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer) It satisfies Functional needs It satisfies Psychological needs It satisfies both types of needs It satisfies neither type of need Explain your answer:   1b) Based on what you learned about this product, describe the B2C marketing mix. Product: Price: Place: Promotion:     1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion

Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer) It satisfies Functional needs It satisfies Psychological needs It satisfies both types of needs It satisfies neither type of need Explain your answer:   1b) Based on what you learned about this product, describe the B2C marketing mix. Product: Price: Place: Promotion:     1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1a)Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer)

    1. It satisfies Functional needs
    2. It satisfies Psychological needs
    3. It satisfies both types of needs
    4. It satisfies neither type of need

Explain your answer:

 

1b) Based on what you learned about this product, describe the B2C marketing mix.

    1. Product:
    2. Price:
    3. Place:
    4. Promotion:

 

 

1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why.

    1. Product:
    2. Price:
    3. Place:
    4. Promotion:
POWERING UP TO 8 DEVICES YETI PLORER 200 000 BLENDER TRAVEL MUG COFFEE MAKER ELECTRIC GRILL 13HRS 9.5CHARGES 88MINS 50MINS
Transcribed Image Text:POWERING UP TO 8 DEVICES YETI PLORER 200 000 BLENDER TRAVEL MUG COFFEE MAKER ELECTRIC GRILL 13HRS 9.5CHARGES 88MINS 50MINS
Jackery Explorer 1000 Portable Power Station 4.9 (151 reviews) $ 999.00 3aG ker N Description INPUT Jackery INPUT Ow 100% OUTPUT Ow EXPLORER 1000 Jackery Explorer 1000 is one of the most powerful portable power stations. With DISPLAY 1002Wh capacity, 1000W rated power (2000W surge power) and multiple output AC charge/recharge ports, it meets the power supply needs of higher and most power DC electrical appliances. USB-C 12V,10A 5V,2.4A Larger Capacity and Higher Wattages: 1002Wh(46.4Ah) lithium battery quick charge 3.0 capacity, 1000W Rated Power and 2000W Surge Power. PURE SINE-WAVE 110V,1000W • Multiple Output Ports: Two USB-C, two USB, one DC carport & three AC outlets (with the pure-sine wave). Going off-grid and being able to power your cameras, computers, communication devices and also a CPAP and electric grill. • Green Outdoor Power Solution: Efficient solar charging with MPPT built-in makes it a solar generator 1000 for outdoor recreations. Charge the battery to full around 8 hours by connecting two SolarSaga 100W with an adapter cable. POWERING UP TO 8 DEVICES "IT IS TRULY PORTABLE FOR A VARIETY OF ACTIVITIES AND HOME BACKUP POWER 3 WAYS TO RECHARGE OWN THE LIMITLESS SOLAR POWER PAR WITH 2 SOLARSAGAI0 PANELS, SOAK THE SUNLIGHT • Portable and Compact: Weighs only 22lbs, it is carry-friendly with an easy- THE RECHARGING TIME FRAME REFERS AS 0-80% SOLAR PANEL 6.5H carry handle. WALL OUTLET 5.5H • The LCD screen with charge/discharge data and battery life status. Forbes +digitaltrends TRAVEL MUG COFFEE MAKER ELECTRIC GRILL BININS CAR OUTLET 11.5H 13HRS 9.SCHARGES SOMINS
Transcribed Image Text:Jackery Explorer 1000 Portable Power Station 4.9 (151 reviews) $ 999.00 3aG ker N Description INPUT Jackery INPUT Ow 100% OUTPUT Ow EXPLORER 1000 Jackery Explorer 1000 is one of the most powerful portable power stations. With DISPLAY 1002Wh capacity, 1000W rated power (2000W surge power) and multiple output AC charge/recharge ports, it meets the power supply needs of higher and most power DC electrical appliances. USB-C 12V,10A 5V,2.4A Larger Capacity and Higher Wattages: 1002Wh(46.4Ah) lithium battery quick charge 3.0 capacity, 1000W Rated Power and 2000W Surge Power. PURE SINE-WAVE 110V,1000W • Multiple Output Ports: Two USB-C, two USB, one DC carport & three AC outlets (with the pure-sine wave). Going off-grid and being able to power your cameras, computers, communication devices and also a CPAP and electric grill. • Green Outdoor Power Solution: Efficient solar charging with MPPT built-in makes it a solar generator 1000 for outdoor recreations. Charge the battery to full around 8 hours by connecting two SolarSaga 100W with an adapter cable. POWERING UP TO 8 DEVICES "IT IS TRULY PORTABLE FOR A VARIETY OF ACTIVITIES AND HOME BACKUP POWER 3 WAYS TO RECHARGE OWN THE LIMITLESS SOLAR POWER PAR WITH 2 SOLARSAGAI0 PANELS, SOAK THE SUNLIGHT • Portable and Compact: Weighs only 22lbs, it is carry-friendly with an easy- THE RECHARGING TIME FRAME REFERS AS 0-80% SOLAR PANEL 6.5H carry handle. WALL OUTLET 5.5H • The LCD screen with charge/discharge data and battery life status. Forbes +digitaltrends TRAVEL MUG COFFEE MAKER ELECTRIC GRILL BININS CAR OUTLET 11.5H 13HRS 9.SCHARGES SOMINS
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