One of the key dimensions of brand identity creation strategy of Kapferer is the ‘Relationship’ dimension. Thinking about the last couple of years and new consumer priorities, what kind of a relationship do you think brands need to build to obtain differentiation. Defend your ideas.
One of the key dimensions of brand identity creation strategy of Kapferer is the ‘Relationship’ dimension. Thinking about the last couple of years and new consumer priorities, what kind of a relationship do you think brands need to build to obtain differentiation. Defend your ideas.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One of the key dimensions of brand identity creation strategy of Kapferer is the ‘Relationship’ dimension. Thinking about the last couple of years and new consumer priorities, what kind of a relationship do you think brands need to build to obtain differentiation. Defend your ideas.
please please do not copy from google i want new answer.
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