Interbrand is a brand consultancy, specializing in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design, and naming. 1) Choose at least 20 brands in 2021 on https://interbrand.com/best-global-brands and choose at least 20 brands in 2011 on https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368 2) Compare the top 20 in 2021 with the top 20 from 2011. 3) Choose one company that was in the top 20 in one of those years, but not in the other. Which one of those benefits of brand equity are (Perceived Quality, Brand Connections, and Brand Loyalty), explain why the company you chose moved into the top 20 or dropped off.
Discussion 5: Brand Equity
Interbrand is a brand consultancy, specializing in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design, and naming.
1) Choose at least 20 brands in 2021 on https://interbrand.com/best-global-brands and choose at least 20 brands in 2011 on https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368
2) Compare the top 20 in 2021 with the top 20 from 2011.
3) Choose one company that was in the top 20 in one of those years, but not in the other. Which one of those benefits of brand equity are (Perceived Quality, Brand Connections, and Brand Loyalty), explain why the company you chose moved into the top 20 or dropped off.
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