Case Study: Garden Parish TeasMar Bent, the founder of Garden Parish Teas, opened his first grocery store in St. Ann'sBay in the 1990's. Tea was first introducedto his grocery business in 1995 following thearrival of a shipment of 2,000 peppermint tea chests from Cave Valley. With steadygrowth in the tea market nationally, Garden Parish Teas has secured itself a strongreputation in the parish of St. Ann and is available in all of the other parishes.Garden Parish Teas pioneered many practices in tea manufacturing and has continuedthis tradition of quality and innovation ever since. Keen business insight led GardenParish Teas to become the first company to introduce package teas in Jamaica. With itsinnovative marketing slogan, 'straight from nature's garden to the tea pot, 'the companyreinforced the importance of quality and freshness to its customers as they break theirfast each morning. The company continues to introduce new blends of teas due to itscontinuous marketing research to determine customers' needs and taste preferences.Indeed, Garden Parish Teas continues to recognise the importance of innovation interms of product development. As well as offering its standard and decaffeinated blacktea in tea bags, Garden Parish Teas also operates in other products such asgranulated/powdered instant teas and other hot drinks. It also sells its Garden Parishiced tea bags and ready to drink (RTD) versions which are a hit amongst college kidsand younger working people. In addition recognising changing patterns and the moveto healthier options. Garden Parish Teas offers Garden Fruit and Herbal Infusions andGreen teas with fruit.Indeed, the company is presently considering doing research on the tea market to findout why people drink tea, when they drink tea, how they drink tea and what they want todrink for tea. Through its inventiveness, research and discovery, Garden Parish Teas ishelping to shed more light on the health benefits of brewed black and green tea. It isnow eyeing the indigenous herbal market of Jamaica and steps are in place to marketthe traditional herbs such as strong back, raw moon, soursop and sorrel.The above data is based on real life situation, but its details have been changed forassessment purposes and may not be accurate reflections of reported news.] 1.Explain with the use of an example the difference between a product and a service.Name TWO (2) internal and TWO (2) external sources from which Garden Parish Teas2.can obtain information about the tea market in Jamaica.3.4.Identify and explain THREE types of marketing orientations or concepts that are beingemployed by Garden Parish Teas. For each marketing concept identified, cite ONE (1)relevant instance from the case reflecting the concept.Discuss THREE (3) macro environmental forces that Garden Parish Teas must bear inmind in to ensure its successful operation.5.

In the given situation, tea market has been extensively studied to understand cunsumer behavior and…

Answered: 1. Explain with the use of an example…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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