Identify and eloborate on the four unique characteristics of services. Also detail how marketers can overcome marketing challenges that emerge from each of the service characteristic.
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Identify and eloborate on the four unique characteristics of services. Also detail how marketers can overcome marketing challenges that emerge from each of the service characteristic.
Step by step
Solved in 3 steps
- Describe the four characteristics of services that marketers must consider when designing marketing programs.What is so special about services marketing that it needs a special approach? Your answer should reflect the eight distinctive characteristics of servicesHow do service elements contribute to building long-term relationships with customers?
- What is so special about service marketing that it needs a special approach? Your answer should reflect the eight distinctive characteristics of servicesDescribe the possible advantages and disadvantages of Customer Involvement?Describe in details Types of service setting and its impact level on consumers
- What are the customer contact channels and their key beneifts?Explain the core components of a Customer Relationship Management (CRM) system. How do these components work together to enhance customer interactions and relationships?Discuss the various components of a CRM system, including customer data, interaction history, and analytics. How do these components contribute to effective customer relationship management?