I would advise the CEO to first consider the appeal of their products. Why do people like them? What do they like about them? Are these tastes similar in other countries? I would want my CEO to perform an extensive market analysis, and alter the products for a competing market if need be. In this way, the company can avoid some of the common pitfalls for exporting their products. If further help is needed, I would advise the company to consult with an export management company. Export management companies are export specialists that acts as an export marketing department for client firms. They are able to "provide comprehensive exporting services, including export documentation, logistics, and transportation." Furthermore, I would advise my CEO to identify market opportunities, understand foreign exchange risk, think about transportation costs and barriers to foreign trade, and to understand the challenges of doing business in a foreign market. please help reply to this dicussion post
I would advise the CEO to first consider the appeal of their products. Why do people like them? What do they like about them? Are these tastes similar in other countries? I would want my CEO to perform an extensive market analysis, and alter the products for a competing market if need be. In this way, the company can avoid some of the common pitfalls for exporting their products.
If further help is needed, I would advise the company to consult with an export management company. Export management companies are export specialists that acts as an export marketing department for client firms. They are able to "provide comprehensive exporting services, including export documentation, logistics, and transportation."
Furthermore, I would advise my CEO to identify market opportunities, understand foreign exchange risk, think about transportation costs and barriers to foreign trade, and to understand the challenges of doing business in a foreign market.
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