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How is women's preferences for cosmetics and beauty care different in various regions and countries?
Step by step
Solved in 3 steps
- Look at the products sold to men and women used as part of their daily grooming? How are they packaged? What color are they? What are their names? How do these artifacts of everyday life reflect norms about gender?How do culture and subculture influence consumer behavior?What do women need?What do women want?What products can you offer women?What services can you offer women?
- Is our product appropriate for male or female consumption? Will ongoing gender role changes affect who consumes our product or how it is consumedWhat actions have food marketers taken to stem the threat of a ban on marketing to children?Is it unethical, bad business, or simply a practical matter to represent or misrepresent consumers in ways such as gender biases?
- Why are Baby Boomers such a lucrative market?. If the women (30-40 years old) were your target market, what do they need?What do they want? What products can you offer to them? What services can you offer forthem?What is a primary source of marital strain in dual-earner/dual-career marriages? How can this issue be resolved?