1. Where is the cash for start-up coming from? What will you have to pay for before opening the cafe? How much will you have left? 2. Identify the fixed costs for your cafe, estimate the monthly amount for each, and calculate the monthly total. 3. Assume you make $2.50 on each cup of coffee. About how many cups will you have to sell to cover the fixed costs you calculated? Based on the case, how many do you expect to sell?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

1. Where is the cash for start-up coming from? What will you have to pay for before opening the cafe? How much will you have left?

2. Identify the fixed costs for your cafe, estimate the monthly amount for each, and calculate the monthly total.

3. Assume you make $2.50 on each cup of coffee. About how many cups will you have to sell to cover the fixed costs you calculated? Based on the case, how many do you expect to sell?

4. Sales may be slower than expected when you start out. What can you do to stimulate demand?

5. How many servers would you need to hire if you are open 10 hours a day, Monday through Friday, and want two servers working at all times?

6. Given estimated sales of 2,000 medium cups of coffee for the week, how much coffee should you buy?

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning