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How does spotify use the double diamond framework ?
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Solved in 4 steps
- Explain how segmentation works at its most basic level. What sets it different from traditional paging? What does "compaction" mean?Scenario: The Board of Directors at Viking River Cruises as selected you as their team to identify a viable new market segment to expand their offerings and communications. You have been asked to expand your offerings Create a memo that details your strategy directed to the Board of Directors of the organization. Include the follwing What method of segmentation did you use to determine a new target: Demographic segmentation, Geographic segmentation, Firmographic segmentation, Behavioral segmentation, or Psychographic segmentation Why select the method or these methods? How to determine the attractiveness of this target? Which of the 4 types of targeting are you recommending and why? Describe the new target for this company? Develop a value of proposition that this segment would respond to ?What is the role of integrated marketing communications(IMC) in a firm’s overall marketing strategy? When executedwell, what are its benefits?
- Explain the segmentation steps. How does paging differ? What is compacted?Describe the fundamentals of segmentation. What makes it different from the traditional method of paging? Compaction?Review the four steps in one-to-one marketing. How is Spotify following each of these to support their marketing efforts?
- Describe segmentation in its most fundamental form. What distinguishes it from conventional paging? What is the meaning of "compaction"?From the current 7Ps of your chosen company (NETFLIX), suggest some strategies on how they can improve each marketing mix (7p’s) so they can continuously provide good experience and satisfaction to their target market.Q1: Based on your reading in this chapter, how would you characterize Twitter’s business model?