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2. how can a company mitigate an inadequate distribution channel?
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- 3. Is supply-chain management a long-term partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers, and requiring cooperation throughout the entire marketing channel? Why or why not?What is the appropriate degree of control over the distribution channel?Explain how does a distribution company minimize the amount of transactions in the channel?
- Shorter distribution channels have fewer businesses involved in the process of delivery of goods meaning that there is more risk involved for the companies if products are not sold or delivered as promised. Therefore, some businesses choose à longer distribution channel where less profit is made so that the risk and responsibillity are lesser on each individual business. With this regard, 1.1) Determine the fundamental activities associated with fulfilling customer orders through distribution. 1.2) Elaborate on the essential trade-off phases that should be deliberated during logistics and distribution planning.Have you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms, and are responsible for stocking the products on grocery shelves. Although there are similarities, the channels of distribution for Bud and Coke are quite different. How are they different? Think about where the product is "made." Why don't you see Shasta brand trucks and delivery people, as you do for Coke and Bud? Why has Shasta elected to use a different channel of distribution? Why does Schwan's elect to sell door-to-door? Wouldn't it be less expensive and more efficient for them to sell through conventional grocery outlets? Is it advantageous or disadvantageous for Dell to sell its computers on-line as well as in discount stores? What are the means by which "used" products (e.g., Lady Gaga CDs) are distributed? How is the channel different than for new products? Or, is it different?What is the term used when intermediate business partners in traditional distribution channels are bypassed?
- What type of channel conflict is likely to becaused by dual distribution, and what typeof conflict can be reduced by direct distribu-tion? Why?How does a distribution company minimize the amount of transactions in the channel?Why are channel intermediaries (i.e., members of supply chains) useful: Group of answer choices: A) they sell in larger quantities than manufacturers can handle. B) they perform special functions manufacturers cannot provide. C) they increase the number of intrachannel contacts, thus lowering costs. D) they provide assortments not offered by some manufacturers.