Healthy Foods Restaurant Healthy Foods is a restaurant that is located in the centre of Hana Town. It provides a variety of delicious food that customers can choose from. The Operations Manager uses these sales figures to forecast sales for future periods so that he can plan properly for resources etc. No Months Sales(No of lunches served) 1 January 300 2 February 350 3 March 420 4 April 460 5 May 510 6 June 530 7 July 590 8 August 620 9 September 660 10 October 715 11 November 790 12 December 820 13 January ? Questions Using a three-month moving average, forecast sales for next January (month 13). If the forecast for January (month 1) is 320 lunches, with an alpha of 0.4, use exponential smoothing to forecast sales for January (month 13).

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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Healthy Foods Restaurant Healthy Foods is a restaurant that is located in the centre of Hana Town. It provides a variety of delicious food that customers can choose from.

The Operations Manager uses these sales figures to forecast sales for future periods so that he

can plan properly for resources etc.

 

No Months Sales(No of lunches served)

1 January                            300

2 February                          350

3 March                               420

4 April                                   460

5 May                                   510

6 June                                   530

7 July                                     590

8 August                              620

9 September                     660

10 October                          715

11 November                    790

12 December                     820

13 January                          ?

Questions

  1. Using a three-month moving average, forecast sales for next January (month 13).
  2. If the forecast for January (month 1) is 320 lunches, with an alpha of 0.4, use exponential smoothing to forecast sales for January (month 13).

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