Explain the importance of e-commerce in relation to the value chain. Discuss three (3) e-commerce activities which will add value within the value chain of E-bay
Explain the importance of e-commerce in relation to the value chain. Discuss three (3) e-commerce activities which will add value within the value chain of E-bay
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Ebay relies heavily on the use of technology for their business therefore, it is important to
understand what the Value Chain is about as well as the types of strategies that could be
utilized to gain a competitive advantage. Explain the importance of e-commerce in
relation to the value chain. Discuss three (3) e-commerce activities which will add value
within the value chain of E-bay
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