Explain how the improvement of marketing performance in the international firm can be visualized in terms of new product/technology decisions, international market investment decisions and market development decisions.
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Explain how the improvement of marketing performance in the international firm can be visualized in terms of new product/technology decisions, international market investment decisions and market development decisions.
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- how companies adapt their marketing strategies and mixes for international markets?Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.Discuss and explain all international business strategies as addressed in the course
- International trade theories can be classified as: Select one: a. Product Life Cycle Theories b. Absolute Advantage and Comparative Advantage c. Country based and firm based d. Globalization and modernizationInternational Marketing is not as easy as domestic marketing throw light on the statement with respect to the challenges faced in international marketing.What are the main objectives of Global Marketing?