Ethics the use of branded content is on the rise, especially in digital marketing. this includes contentmarketing, native advertising, product placements,branded entertainment, and advergaming. how doyou think consumers respond to these tactics? are youaware that these are forms of advertising? is this deceptive? how do you suggest this approach could beimproved to address potential ethical issues?

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.