Ethics The use of branded content is on the rise, especially in digital marketing. This includes contentmarketing, native advertising, product placements,branded entertainment, and advergaming. How doyou think consumets respond to these tactics? Are youaware that these are forms of advertising? Is this deceptive? How do you suggest this approach could beimproved to address potential ethical issues?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Ethics The use of branded content is on the rise, especially in digital marketing. This includes content
marketing, native advertising, product placements,
branded entertainment, and advergaming. How do
you think consumets respond to these tactics? Are you
aware that these are forms of advertising? Is this deceptive? How do you suggest this approach could be
improved to address potential ethical issues?

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