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- From a consumer’s perspective a brand may have a special meaning, and this significantly contributes to its brand equity. Explain the brand awareness and brand image constructs and explain how marketers can create meaning for a brand.4. Linking a brand to third-party sources does not have any impact on people’s views and attitudes towards the brand. Select one:TrueFalseExplain..How does market positioning contribute to a brand's competitive advantage?
- What measures will brands take to create an online presence?Discuss, What are the considerations for brand recognition in a rapidly changing market and evolving consumer preferences?Can a target market be identifiable, sizable and accessible, but not consistent with the brand? Explain and provide example.