Consider the following price vs value positioning plot of products A, B, C. If a new product is positioned at NEW, answer the following question.From which product is most likely to steal share?If the other products are sold by competitors, which competitive product is likely to be most affected? Which competitive product is likely to be least affected? What reaction should the company expect? How would the reaction vary between products? вPerceived PriceNewPerceived Benefits

в Perceived Price New Perceived Benefits

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Consider the following price vs value positioning plot of products A, B, C. If a new product is positioned at NEW, answer the following question.

- From which product is most likely to steal share?
- If the other products are sold by competitors, which competitive product is likely to be most affected? Which competitive product is likely to be least affected? What reaction should the company expect? How would the reaction vary between products?

в
Perceived Price
New
Perceived Benefits

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