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Complete the following with 500 words and add references for it.
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- To understand the process for implementing different marketing strategies and measuring its performances: Develop an understanding of basic Google AnalyticsDescribe the key features of CRM analytics and reporting for tracking sales and customer service performance.Discuss the role of data analytics in CRM and how it helps in understanding customer behavior.
- To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Foodpanda and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Foodpanda in collecting information and forecasting demand?As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following: To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Khaddi and your company wants you to deploy an efficient Marketing information system. Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?
- Explain how the use of secondary source of data (news articles) can be used as supporting infomation for the following research topic: COVID-19 : A Threat to the Financial Resiliency of Marriott Caribbean Hotel Employees.Please create a PESTLE analysis of the fashion company H&M.Describe the concept of predictive analytics in CRM. How can predictive analytics be leveraged to anticipate customer behavior and improve marketing and sales strategies?